TBHThe Brand HoodsLoading
More leads was the request. Better leads was the answer.
Two years of ad history, rising costs and a sales team that had stopped trusting the form fills. Campaigns pointed at a homepage that asked nothing specific, and conversions were counted on page views.
Project-level landing pages with real inventory detail and a qualification step would filter tyre-kickers before they reached the sales desk — improving cost per qualified lead without touching the total budget.
Wasted spend, match-type drift and duplicated conversion events were documented before anything was changed.
Campaigns were rebuilt around buyer intent — project, locality and budget — instead of one broad catch-all.
Landing pages matched the promise of each ad, with floor plans, location context and a short qualification form.
Leads were routed with source and qualification data so sales knew what they were calling about.
A tighter account with fewer wasted clicks and a lead flow the sales team can act on — measured on qualified enquiries, not raw form fills.
Figures stay marked until the client approves publication. Qualitative outcomes are shown instead wherever numbers are unavailable.
Tell us what isn't working. We'll suggest the smallest piece of work that would change it.